I'm Ali, a digital designer & front-end developer based in Belfast.

I have over 5 years experience as a multi-disciplinary designer who thrives in fast-paced, collaborative environments. I have worked for digital agencies and studios on projects ranging from print design, web & mobile applications to hardware design.

This has afforded me the opportunity to work amongst some very talented people at both large and small companies including UTV, Property Pal, The Manual, E-Harmony, MailChimp & Brewbot. Projects that allow me to learn something new and feed my curiosity are what fuel my passion for design, I flourish on learning new skills as I work, learning from and sharing my knowledge with colleagues.

I studied 3D Design in Glasgow at the Rennie Macintosh School of Art & Design specialising in Ceramics, which then led me to returning to Belfast to further my education in Interactive Multimedia Design at University of Ulster.

I have been a freelance designer & front-end developer for several years throughout my career however I have been freelancing full time for the past two years. If you would like to work with me please get in touch for a chat.


UI/UX, Web design, Web Development

In collaboration with the PSNI and AVBrown Group I was asked to assist in designing and developing a website for the No Grey Zone Campaign.

The striking website which is available to everyone to learn more about sexual assault and sexual consent, to find the truth about myths around sexual assault and to easily access information about support.



UI/UX, Web design, Web Development

Digic is a market leading two-tier investment system, coupled with a proven algorithm-based trading platform. They are on the cusp of breaking investment tradition to offer their clients the absolute best in profitable returns on investment.

I was asked to design an develop their new website and trading platform.



UI/UX, Web design, Web Development

Mike's Fancy Cheese is proud to be creating a new tradition of raw milk cheesemaking in Northern Ireland. Michael Thomson went from cheese enthusiast at Arcadia Deli in Belfast to cheese becoming a student at the School of Artisan Food, Nottinghamshire to owning and operating Belfasts Mikes Fancy Cheese.

I had the pleasure of working along side Tony Moore to design & develop Michaels new website to help promote his Seedrs campaign.



Senior Designer & co foundeR 2013 - 2017

Brewbot uses sensor technology to track and automate the brewing process. Everything can be monitored from the palm of your hand so you can understand what is happening and why.

I was part of the co founding team that launched a successful Kickstarter campaign, working as a senior design on everything from print, software, web design to hardware design.


Sergo Capital

UI/UX, Web design, Web Development

Sergo Capital was established with the focus on active fund management with an equal emphasis on preserving capital and generating superior returns on client investment.

They asked me to design an develop an new clean and professional online home for their business as well as their trading dashboard for their clients.



Branding, Web design, Web Development

Moments By B is a wedding and event planning service founded by Bhreagh McCrae. She asked me to to design and develop and initial holding page site to generate new customer leads while she was building her portfolio.

Now that she has been successful in gaining a customer base and reviews I will be developing a full showcase site for the events and services she provides.


ASpen star

Branding, logo design

Apen Star is a modern property investment company that wanted a sleek, simplistic logo mark incorporating the A & S from Aspen Star.

I created this striking mark intertwining the A & S.

Datch Systems

UI/UX, Web design, Web Development

I was asked to design and develop an attractive new website to help promote the startup company Datch Systems and help explain their product to new customers and investors.

Built on top of a powerful connected platform, the Datch Assistant allows you to use the most natural form of communication - your voice - to converse with your factory.



UI/UX, Web design, Web Development

I was asked to design and develop a promo site for Aquila and as well as well as their client dashboard.

Aquila offers low risk sports trading using Signal based Algorithms.  Over the past 10 years they have been developing a system to correctly calculate true odds in different sports to allow their clients to experience a low risk, high reward scenario.



Brand development, Packaging design

Boundary is a Cooperative Brewery in Belfast owned and run by its members. Opening their doors in 2014, they are the first brewery in NI to bring together modern US styles with the more traditional Belgian/French style beers.

I had the pleasure of designing their brand, working on the logo design, merchandise and beer labels.



UI/UX, Web design, Web Development

Spectrum Wealth Group asked me to design and develop an new marketing site for their sports trading company to promote the company and increase sign ups.

They were founded by a team of professional sports traders previously working at some of Europe’s largest private client syndicates. Their management team has managed portfolios up to $70 million dollars.



Branding, logo design

Inn Supplies LTD is an established drinks supplier that wanted a refreshed logo design based of their original founding logo design. I incorporated the alcohol barrel symbol which featured in the original as side by side 2D barrels. I updated the typography to be a little bolder and more modern and provided them with different use case in both mark and landscape orientations.

Axis Coaching

UI/UX, Web design, Web Development

CAIS (Coach Analysis and Intervention System) is an iPad software application that provides coaches and coach educators with real-time or post-event analysis of coaching behaviour in practice and competition to develop optimum performance environments.

I worked on the UI/UX design of their iPad application.


Performa sports

App design, iconography

Performa Sports is a easy to use real-time and post-game performance analysis iPad app with integrated Cloud analytics platform that helps you to see and understand the bigger picture of team and individual performances.

I worked on everything from UI design for Performa Sport iPad app, iconography and custom icon font design.


Chase publishing

UI/UX, Web design, Web Development

Chase Publishing offers online publications, marketing and web design services. They requested that I create a marketing brochure for them to accompany and email campaign to new and existing clients.


Logo, icon design

Appy Go is a fun prize lottery app that donates a portion of every entrant to their chosen charity. I was asked to create the a clean fun word mark with a play on a happy smile.


UI/UX, Web design, Web Development

Limavady Roller doors is the North West leading roller door shutter supplier. Their original website was outdated and they needed a modern design to represent where the company was today.

The site is used to capture potential client enquires as well as showcase the various services they offer.


ProperTy Pal App Icon

iOS, App Icon design

I designed the Property Pal app icon while working at Ecliptic Labs where we were responsible for the initial design and launch of the Property Pal app. They requested that their mascot be incorporated into the app icon.