ABV 15 Beer Festival

Bringing people together in a special location to share
exceptional beer and great local food.
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Background

ABV Fest came about initially through the belief of the organisers that people in Northern Ireland were looking for an innovative beer festival, where the vast range of beer styles available could be showcased.

ClIENT

ABV Beer Festival

MY ROLE

Brand Development, Print Design
Challenge

I was asked to create a brand for a new startup beer festival in Belfast. The founders approached me with the idea of being able to change the style of the branding each year to give it a fresh look but still be noticeably ABV Festival.

Approach

I decided to leverage colour for this design with the idea that the colour elements behind the word-mark could be updated each year with a different design.